Danilo Dantas

Danilo Dantas

Danilo Dantos est professeur agrégé au département de markting à HEC Montréal.Expertises Marketing par bases de données, marketing de la musique, commerce électronique

Pretty Lights and BitTorrent Bundles

CASE STUDY. This case describes the innovative strategy implemented by musician Derek. V. Smith (aka Pretty Lights), to penetrate the electronic music market. In 2014, his latest album was nominated for a Grammy in the Best Dance/Electronic Album category, and he now heads a label that produces not only his own [...]

2017-06-13T10:07:55+00:00