Pretty Lights and BitTorrent Bundles

CASE STUDY. This case describes the innovative strategy implemented by musician Derek. V. Smith (aka Pretty Lights), to penetrate the electronic music market. In 2014, his latest album was nominated for a Grammy in the Best Dance/Electronic Album category, and he now heads a label that produces not only his own creations but also those of other world-renowned artists in that musical genre.

Pretty Lights et les bundles sur BitTorrent

ÉTUDE DE CAS. Le cas décrit la stratégie originale mise en place par le musicien Derek. V. Smith, évoluant sous le nom de Pretty Lights, pour percer sur le marché de la musique électronique.