Geoff Bick

Professor Geoff Bick was a lecturer at Wits Business School, University of the Witwatersrand in Johannesburg, South Africa.Expertise: Marketing

Zest : A Driving Force in Motors

CASE STUDY. Johannesburg-based Zest, well respected in the electric motor industry, was the only distributor of WEG motors throughout southern Africa.


Coca-Cola’s MDCs: Distribution Effectiveness vs Social Responsibility?

CASE STUDY. By June 2010, The Coca-Cola Company’s (Coca-Cola) micro distribution centre (MDC) network in Africa had proven to be incredibly successful. Coca-Cola had built up the network to distribute its products through small, independent local entrepreneurs to even smaller outlets, enabling the company to reach markets that traditionally had [...]