Francine Belisle

Laurence Beder

Birdi Golf Apparel: Flying High or Swinging Low?

CASE STUDY. In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company’s well-stocked shelves with pride – but also with a growing sense of unease.

2017-05-29T15:20:17+00:00