Stephanie Townsend

Since completion of her masters degree in journalism at the University of Stellenbosch in 2002, Stephanie has worked as a case writer on a contract basis for the WBS Case Centre. She has written more than 30 case studies covering a broad range of subject areas, among them eNatis; low-cost banking (Capitec and Bank Windhoek); micro insurance; marketing (Harley-Davidson® and New Balance) and the IT and cellular industry (MTN).

Volkswagen South Africa: VW up! Marketing

CASE STUDY. At the beginning of August 2016, Bridget Harpur, marketing brand manager for Volkswagen Group SA (VWSA) and national sales manager, Mark Handley were debating how to grow sales of the entry-level VW up! that VWSA had launched in February 2015.


Bidorbuy: Bidding for First Place

CASE STUDY. In November 2009, bidorbuy was the largest South African online marketplace. Following a failed attempt earlier in the year to purchase bidorbuy, – a subsidiary of Naspers and a highly successful online retailer – indicated that it was going to compete directly with bidorbuy as an online [...]