La stratégie Internet de Nuevo Munda TV

ÉTUDE DE CAS. La nouvelle chaîne spécialisée Nuevo Mundo TV (ci-après NMTV) a été inaugurée en mars 2007 et cela fut précédé par le lancement de son site Web en janvier 2007.

My Virtual Model: from 3D to 2D/3D dressing room

CASE STUDY. My Virtual Model (MVM) is a company specialized in the development of 3D shopping environments (personalized virtual model, personalized home decorating, etc.) to facilitate online retail shopping. In January 2008, in an effort to solve business development problems, MVM decided to develop and market a new application to enable clients, mainly retailers and clothing manufacturers, to offer an online shopping environment combining 2D images of clothing from the electronic catalogue and 3D apparel offered with MVM’s virtual model. This new application was called Visual Search.