andBEYOND: From Africa to India and Beyond
WITS

andBEYOND: From Africa to India and Beyond

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CASE STUDY. Steven Fitzgerald,the chief executive officer of Andbeyond (originally Conservation Corporation Africa), a leader in luxury ecotourism, is taking his company to new climes.

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Produit

Abstract

Steven Fitzgerald,the chief executive officer of Andbeyond (originally Conservation Corporation Africa), a leader in luxury ecotourism, is taking his company to new climes. The company started in South Africa in 1990, spread its wings to other African countries and then ventured into India in 2004, where it has been successful – although with a few initial surprises. Now Fitzgerald has set his sights on South America. “Once you have seen lions, tigers in India are very enticing, as are jaguars, sloths and macaws in South America,” he says. But, he asks himself, what have we learnt from opening in India that we can take with us to South America? And what should we be doing in setting up in South America that we didn’t do in India?

Teaching Objectives

To enable discussion and learning on successful internationalisation of a business

Information complémentaire

Année

2009

Éditeur

Wits Business School Case Centre

Format

PDF

Industrie

Entrepreneurship, Africa, conservation, india, Internationalisation

Institution

Wits Business School

Langue

Anglais

Nombre de pages

5

Taille

183 ko

Annexe

non

Numéro centre de cas

WBS-2009-1

Notes pédagogiques

Non

Licence

Enseignement par professeur, Utilisation personnelle

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