Brian Bruce: New Century Leader (Abridged Version)

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CASE STUDY. In July 2008, Brian Bruce, chief executive of the 106-year-old construction, mining, engineering and manufacturing giant Murray & Roberts, had been at the helm for eight years.

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Abstract

In July 2008, Brian Bruce, chief executive of the 106-year-old construction, mining, engineering and manufacturing giant Murray & Roberts, had been at the helm for eight years. His leadership has resulted in a steady and remarkable change in the character of the group, as well as its fortunes. At the time of his appointment in July 2000, the share price had slumped 96% to 300 cents on the JSE Limited. In his words, “the company was dying.”[i] Bruce embarked on an extended initiative, to reposition the group in the construction economy of South Africa and the world. Eight years later, Murray & Roberts is South Africa’s leading construction company and a major global player in its field. The group jumped to 48th position in the Financial Mail Top Performing Companies in 2008, up from 57th position in 2007.

See the case « Brian Bruce: New Century Leader (Long Version) » here.

Teaching Objectives

To enable learning about the nature and characteristics of successful leadership.

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