Brian Bruce: New Century Leader  (Abridged)
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Brian Bruce: New Century Leader (Abridged)

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CASE STUDY. In July 2008, Brian Bruce, chief executive of the 106-year-old construction, mining, engineering and manufacturing giant Murray & Roberts, had been at the helm for eight years.

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Produit

Abstract

In July 2008, Brian Bruce, chief executive of the 106-year-old construction, mining, engineering and manufacturing giant Murray & Roberts, had been at the helm for eight years. His leadership has resulted in a steady and remarkable change in the character of the group, as well as its fortunes. At the time of his appointment in July 2000, the share price had slumped 96% to 300 cents on the JSE Limited. In his words, “the company was dying.”[i] Bruce embarked on an extended initiative, to reposition the group in the construction economy of South Africa and the world. Eight years later, Murray & Roberts is South Africa’s leading construction company and a major global player in its field. The group jumped to 48th position in the Financial Mail Top Performing Companies in 2008, up from 57th position in 2007.

See the case « Brian Bruce: New Century Leader Monograph » here.

Teaching Objectives

To enable learning about the nature and characteristics of successful leadership.

Information complémentaire

Année

2009

Éditeur

Wits Business School Case Centre

Format

PDF

Industrie

Leadership, Construction industry, Organisational change, South Africa

Institution

Wits Business School

Langue

Anglais

Nombre de pages

13

Taille

616 ko

Annexe

non

Numéro centre de cas

WBS-2009-2

Licence

Enseignement par professeur, Utilisation personnelle

Notes pédagogiques

Non

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