Divergent Strategic Views
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Divergent Strategic Views

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CASE STUDY. After completing her studies in small business management, Fatima began working in the fishing industry in Dakhla, Morocco.

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Produit

Summary

After completing her studies in small business management, Fatima began working in the fishing industry in Dakhla, Morocco. However, observing that her opportunities for career advancement were limited, she decided to open her own small business selling marinated seafood. Due to her limited resources, she approached her close friend Nadia to join her in the venture. Both friends invested the same amount of financial capital. Despite character differences between them, their business was doing fairly well. After months of observing the market, Fatima began to think about taking her business in a completely new direction by developing a new ready-to- eat product. The new product would target high-income individuals with hectic schedules, whose time constraints left them little time to cook. Nadia, on the other hand, thought that they should bank on the prospective sales volume and potentially infinite number of customers that could be attained through a competitive price. As tension heightened between the two business partners, Fatima was perplexed and did not know what to do.

Additionnal information

Teaching notes are available for teachers only. Contact HEC’s Case Centre for more information.

Information complémentaire

Année

2013

Éditeur

Centre de Cas HEC Montréal

Format

PDF

Industrie

Business strategy, Partnership, Strategic management

Institution

HEC Montréal

Langue

Anglais

Nombre de pages

2

Taille

30 ko

Numéro centre de cas

9 40 2013 002

Notes pédagogiques

Oui (pour professeurs)

Licence

Enseignement par professeur, Utilisation personnelle

Annexe

non

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