Inconsistent Strategic Directions
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Inconsistent Strategic Directions

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CASE STUDY. Avenir is a private college in Casablanca, Morocco, that offers its students various activities, including events organized at its theatre.

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Produit

Summary

Avenir is a private college in Casablanca, Morocco, that offers its students various activities, including events organized at its theatre. The latter has no charter or formal policies. The first manager appointed to manage the theatre was a retired theatre teacher who always opposed the idea of opening the theatre to the public. The second theatre manager was a local artist who opened the doors of the theatre to the whole community. The third and most recent manager was a professional arts administrator who was able to convert a small theatre into a professional one in less than three years. To celebrate the 20th anniversary of the founding of the theatre, the manager invited a local group to perform a play. The performance by the theatre group contained several implicit and explicit anti-government and anti- establishment messages. The manager was dismissed from her position. College Board members have divergent opinions regarding how the theatre should be managed.

Additionnal information

Teaching notes are available for teachers only. Contact HEC’s Case Centre for more information.

Information complémentaire

Année

2013

Éditeur

Centre de Cas HEC Montréal

Format

PDF

Industrie

Mission d’entreprise, Strategic management, Strategy, Vision

Institution

HEC Montréal

Langue

Anglais

Nombre de pages

2

Taille

28 ko

Numéro centre de cas

9 40 2013 003

Notes pédagogiques

Oui (pour professeurs)

Licence

Enseignement par professeur, Utilisation personnelle

Annexe

non

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