Monopoly to Competition: The Case of the UAE's Etisalat
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Monopoly to Competition: The Case of the UAE’s Etisalat

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CASE STUDY. The telecommunications sector in the UAE has seen major changes since 2006, with the entry of a second operator, du, putting an end to the monopoly of Etisalat.

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Produit

Summary

The telecommunications sector in the UAE has seen major changes since 2006, with the entry of a second operator, du, putting an end to the monopoly of Etisalat. The arrival of du brought widespread fear that competition would lead to lower market share and profitability for Etisalat. On the contrary, however, Etisalat has managed to increase its overall market share by venturing into different markets. Moreover, Etisalat has diversified into various related areas within the UAE and across different countries, a strategy that has paid rich dividends to the company. The case discusses important concepts such as the benefits of diversification, restructuring and competition in an industry. This case is suitable for postgraduate students of economics and strategic management. It highlights how Etisalat, a monopoly player in the telecommunications sector, deals with competition from a new player.

Additionnal information

Teaching notes are available for teachers only. Contact HEC’s Case Centre for more information.

Information complémentaire

Année

2011

Éditeur

Centre de Cas HEC Montréal

Format

PDF

Industrie

Diversification, Restructuring

Institution

HEC Montréal

Langue

Anglais

Nombre de pages

10

Taille

206 ko

Numéro centre de cas

9 40 2011 034

Notes pédagogiques

Oui (pour professeurs)

Licence

Enseignement par professeur, Utilisation personnelle

Annexe

non

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