New Bedford Whaling Museum
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New Bedford Whaling Museum

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CASE STUDY. The case describes the leadership of strategic change at the New Bedford Whaling Museum by Anne Brengle, who transformed the Museum from an elitist « Yankee bastion » to an active community partner.

Produit

Summary

The case describes the leadership of strategic change at the New Bedford Whaling Museum by Anne Brengle, who transformed the Museum from an elitist « Yankee bastion » to an active community partner. Brengle began to restore the Museum to financial health and initiated a plan to refurbish the facilities. In the midst of these changes, an enormous blue whale washed up on the Cape Cod shore. Brengle mustered support from City Hall, donors and volunteers to include the whale in the Museum’s centennial « grand opening. » Not long after, a nearby maritime museum offered to donate its entire collection to the Museum. By 2005, the Museum had been transformed. At this critical juncture, Brengle detected a revenue shortfall and moved to streamline operations and reduce staff. The case describes Brengle’s evolution as she leads the change process and concludes with a description of future challenges.

Teaching objectives

Teaching objectives include: understanding some of the challenges faced by nonprofits; examining a leader as she transforms an organization; looking at the content and process of organizational change; and considering retrenchment in a mission-driven organization.

Additionnal information

Teaching notes are available for teachers only. Contact HEC’s Case Centre for more information.

Information complémentaire

Année

2012

Éditeur

Centre de Cas HEC Montréal

Format

PDF

Industrie

Change management, Museum, Nonprofit organizations, Strategy

Institution

HEC Montréal

Langue

Anglais

Nombre de pages

25

Taille

295 ko

Numéro centre de cas

9 40 2012 010

Parution

Revue Internationale de Cas en Gestion (RICG)

Licence

Enseignement par professeur, Utilisation personnelle

Notes pédagogiques

Oui (pour professeurs)

Annexe

Oui

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