Polecat: Poised for Growth
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Polecat: Poised for Growth

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CASE STUDY. It was October 2007, and a perfect early summer’s day in Cape Town. In his small loft office, Michael Meltzer, founder of Zacron Industries CC[1] trading as Polecat, which manufactured and marketed a patented clasp and claw device used in shopfitting as well as many other applications, was deep in thought.

UGS : 1309-WITS Catégories : , Étiquettes : , ,

Produit

Abstract

It was October 2007, and a perfect early summer’s day in Cape Town. In his small loft office, Michael Meltzer, founder of Zacron Industries CC[1] trading as Polecat, which manufactured and marketed a patented clasp and claw device used in shopfitting as well as many other applications, was deep in thought. His business, which had shown impressive growth since 2005, was poised to take a further quantum leap forward. The question he asked himself was whether he had the capacity to cope with such extensive expansion? He had started out with a very ambitious business plan, but wondered whether he should be reassessing it in the light of how the business had developed thus far.

Teaching Objectives

This case intends to enable students to discuss and learn the principles for growing entreprneurial organisations.

Information complémentaire

Année

2008

Éditeur

Wits Business School Case Centre

Format

PDF

Industrie

Entrepreneurship, Growth, small business

Langue

Anglais

Nombre de pages

12

Institution

Wits Business School

Taille

660 ko

Annexe

Oui

Numéro centre de cas

WBS-2008-2

Notes pédagogiques

Non

Licence

Enseignement par professeur, Utilisation personnelle

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