Plus de 1 500 auteurs et chercheurs provenant de plus de 27 pays
Al Rosenbloom is a Professor of Marketing and International Business at the Brennan School of Business - Dominican University (Illinois, USA). He was a 2001 Fulbright professor of marketing management at Kathmandu University in Nepal, and a 2007 Fulbright Senior Scholar at the Tsenov School of Economics in Svishtov, Bulgaria. For over 25 years, Rosenbloom has run A & R Consultants, a marketing management consulting firm that works with small - to mid-sized businesses.
Expertise: Corporate social responsibility, social entrepreneurship and marketing intersect when businesses operate in the least developed countries in the world.
CASE STUDY. This case explores whether Kiran Kharki, the Executive Director of Chhetrapati Vocational School (CVS), should jump on the dot.com bandwagon and develop an e-tailing website for his organization.