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Alison Gaylard

Alison Gaylard

Alison Gaylard completed her degree in English at the University of Natal (Pietermaritzburg) and her postgraduate qualification at Wits University. She joined WBS in February 2009 as part-time Case Writer and now works on a freelance basis. Her case studies so far have focused on marketing, strategy and entrepreneurship. Alison continues to work on ad hoc editing/proofreading projects, as well as regular book launches.

Mowana Spa: A Top-to-toe Experience

CASE STUDY. Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again.