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Mai Thi Thanh Thai
Mai Thi Thanh Thai est professeure adjointe au service de l'enseignement des affaires internationales à HEC Montréal.
Expertises : Commerce international, entrepreneurship et stratégies de gestion.
An Phuoc: Can Its Business Be Rescued from the Asian Financial Crisis?
CASE STUDY. Case A is designed to teach students the concept of effectuation entrepreneurship and how to evaluate business opportunities. Case B teaches students how to analyze business concepts and evaluate business models using the New Venture Template.
BRI Bayres Ritz International: Ready to Launch?
CASE STUDY. This case describes the entrepreneurial process of an Argentinean Canadian who created a new international venture based on the demand of Vancouver firms for international human resource management services and of Argentinean nationals for overseas internships and vocational training.
IT-Ration’s Quest for Growth: A Market Choice Challenge
CASE STUDY. This case uses the story of IT-Ration, a small firm based in Montreal, Quebec, Canada, to enable students to conduct an in-depth analysis of the founding manager, the firm, and the industry so as to make a strategic growth decision.
An Phuoc : Nguyen Thi Dien pourrait-elle sauver son entreprise de la crise financière asiatique?
ÉTUDE DE CAS. Ce cas porte sur l’entrepreneuriat et l’évaluation des occasions d’affaires à travers l’entreprise vietnamienne An Phuoc spécialisée dans la production et la vente de chaussures, vêtements et broderies, qui, face au début de la crise financière asiatique, doit mettre en place de nouvelles stratégies afin de survivre.