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Olivier Mesly

Olivier Mesly

Olivier Mesly est professeur au département des sciences administratives de l'Université du Québec en Outaouais (UQO).

Expertises : justice participative.

Sherbrooke Toyota: Following Market Trends

CASES STUDY. Sherbrooke Toyota was founded in 1958 as Rousseau Automobiles Inc., a family business. George Rousseau, the founder, was succeeded by his son Michel, who also served as president of the Corporation des concessionnaires automobiles du Québec (CCAQ) (Quebec automobile dealers corporation) for some years.

Magex: Downtime of a Quasi-Monopoly

CASE STUDY. Despite having a quasi-monopoly in Sherbrooke, Magex finds itself in a precarious position during the summer months. What might this small business do to ensure that its resources are used to full capacity throughout the year?

Louis XIV Is in the Building

CASE STUDY. Isabelle dreamed up an advertising campaign in which she and her team would demonstrate that these values are core to their client service. The question now is how to create a brand image that spotlights this value.

Louis XIV est en ville

ÉTUDE DE CAS. Comment se démarquer? Isabelle Gagnon, vice-présidente et associée, a sa petite idée : miser sur les relations interpersonnelles. Comment créer une image de marque qui met cette valeur à l’avant-scène?