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Rabelani Dagada

Rabelani Dagada

Rabelani Dagada is a lecturer at Wits Business School, University of the Witwatersrand, Johannesburg, South Africa.

Expertise: Information Systems and Knowledge Management.

Bidorbuy: Bidding for First Place

CASE STUDY. In November 2009, bidorbuy was the largest South African online marketplace. Following a failed attempt earlier in the year to purchase bidorbuy, – a subsidiary of Naspers and a highly successful online retailer – indicated that it was going to compete directly with bidorbuy as an online marketplace.