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Since completion of her masters degree in journalism at the University of Stellenbosch in 2002, Stephanie has worked as a case writer on a contract basis for the WBS Case Centre. She has written more than 30 case studies covering a broad range of subject areas, among them eNatis; low-cost banking (Capitec and Bank Windhoek); micro insurance; marketing (Harley-Davidson® and New Balance) and the IT and cellular industry (MTN).
CASE STUDY. In February 2010, online retail company kalahari.com, launched the Marketplace, a trading platform aimed at allowing third parties to use the kalahari.com site to sell their goods.
CASE STUDY. In May 2012, Rob Collins, MD of Tsogo Sun Gaming, one of the major players in the South African casino industry, reflected on the success of its star performer, Montecasino.
CASE STUDY. In March 2012, Mark Taylor, managing executive for Online and Vodacom m-pesa, reflected on the 19 months since the launch in South Africa of m-pesa, Vodacom’s mobile payment platform.
CASE STUDY. In 2012, South Africa still had one of the highest prevalences of HIV/AIDS in the world.
CASE STUDY. On 11 November 2015, Carlos Brito, chief executive of global leading beer brewer Anheuser-Busch InBev (AB InBev), presented his final offer of US$105.5 billion (£69.8 or £44 pounds per share), to acquire its rival, SABMiller, which the company accepted.
CASE STUDY. In September 2016, Seapei Mafoyane, chief executive officer (CEO) of Shanduka Black Umbrellas (SBU), a business incubator targeting emerging black-owned enterprises, was busy writing her annual review for inclusion in SBU’s 2016 annual report.
CASE STUDY. The purpose of this case is to provide a platform for discussion on the concepts of integrated marketing communication and online advertising including social media.
CASE STUDY. Ever since she had started Umsinsi Health Care (Pty) Ltd in South Africa in November 2008, Amanda Wilde’s vision had been to place the company, which distributed medical devices, in a trust for all of her employees.
CASE STUDY. In April 2011, Hani Niayesh, owner and managing director of breakfast cereal manufacturer, Tia’s Muesli, received an unexpected phone call from the Pick n Pay Hypermarket Head Office.
CASE STUDY. In September 2014, Calum McCracken, chief executive officer (CEO) of Next Generation Network Telecommunications (Pty) Ltd (NGN Telecoms), met with his partners to discuss the company’s Kenyan dilemma.
CASE STUDY. In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward her loyal guests.
CASE STUDY. The objectives of this case are to generate learning about the principles of successful sponsorship and its role as a tool in the marketing mix.
CASE STUDY. In 2010, Craig Venter, CEO of Allied Technologies Limited (Altech), reflected on Altech‟s successful growth over the past 14 years.
CASE STUDY. Altech was already well on its new strategic path when a series of events in 2004 forced it to take a legal stand against the South African government – more specifically, the Department of Communications (DoC).
CASE STUDY. In 2007, Jan Potgieter, chief executive of Massdiscounters (a division of Massmart), had steered Game, one of its general merchandise discounters, into investing far more vigorously in Africa.