Anheuser-Busch InBev and SABMiller: Would Strategic Benefits Come Easily with “Newco”?

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CASE STUDY. On 11 November 2015, Carlos Brito, chief executive of global leading beer brewer Anheuser-Busch InBev (AB InBev), presented his final offer of US$105.5 billion (£69.8 or £44 pounds per share), to acquire its rival, SABMiller, which the company accepted.

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Anheuser-Busch InBev and SABMiller: Would Strategic Benefits Come Easily with “Newco”?: Abstract

Anheuser-Busch InBev and SABMiller: Would Strategic Benefits Come Easily with “Newco”? is a case study by David Zidel and Stephanie Townsend.

On 11 November 2015, Carlos Brito, chief executive of global leading beer brewer Anheuser-Busch InBev (AB InBev), presented his final offer of US$105.5 billion (£69.8 or £44 pounds per share), to acquire its rival, SABMiller, which the company accepted. The acquisition process had started in September and just over a month later, on 13 October, SABMiller had accepted the offer in principle, but had certain requirements before it would accept. Such a massive transaction could well present hurdles – one being anti-competitive issues.

Teaching objectives

The purpose of this case is to enable students to analyse the benefits of this merger to both companies and to unpack the strategies of both companies leading up to the merger, especially as they relate to financial strategy.

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