Cape Herb & Spice Company: Choosing a Growth Strategy

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CASE STUDY. Irene Ivy-Schuurmans and Dale Kneen started the Cape Herb and Spice Company in 1992, selling their wares from a modest barrow at the Cape Town Waterfront.

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Cape Herb & Spice Company: Choosing a Growth Strategy: Abstract

Cape Herb & Spice Company: Choosing a Growth Strategy is a case study by Peta Krost Maunder.

Irene Ivy-Schuurmans and Dale Kneen started the Cape Herb and Spice Company in 1992, selling their wares from a modest barrow at the Cape Town Waterfront. They were housemates with full-time jobs, but both were passionate about cooking “wacky, creative and unusual” gourmet food with interesting herbs and spices that weren’t commercially available. They never imagined then that 14 years later, they would have an international, multi-million rand company, and that this once-small business would reach a stage where it could go one of two very diverse ways: keep up its speciality status or become a mass producer of herbs and spices.

Teaching objectives

To generate learning about the success factors in growing entrepreneurial businesses.

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