Cinderella Seeks a Market for her Shoes

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CASE STUDY. The case is about the Moroccan owner-manager of a small family business that manufactures and exports women’s shoes to France through an importing agent.

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Cinderella Seeks a Market for her Shoes: Abstract

The case is about the Moroccan owner-manager of a small family business that manufactures and exports women’s shoes to France through an importing agent. He is surprised to find his products on display in a fancy boutique in Geneva, Switzerland, under the agent’s brand and at prices nearly five times higher than those the agent claims to charge on the market.

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Also available in French.

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