Legendary Retail Brands: A Sustainable Business Model?

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CASE STUDY. With many years of experience as an entrepreneur and businessman, Alan Reeves, chief operating officer (COO) of Legendary Retail Brands (LRB), which was the shareholder and administrator of the Mica, DIY Depot and House of Paint and Décor voluntary buying group (VBG) brands, was continuously thinking about the next step for the group.

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Legendary Retail Brands: A Sustainable Business Model?: Abstract

Legendary Retail Brands: A Sustainable Business Model? is a case study by Claire Beswick and Antony Soicher.

With many years of experience as an entrepreneur and businessman, Alan Reeves, chief operating officer (COO) of Legendary Retail Brands (LRB), which was the shareholder and administrator of the Mica, DIY Depot and House of Paint and Décor voluntary buying group (VBG) brands, was continuously thinking about the next step for the group. Member profitability was good, despite a tough economic environment, but Reeves was aware that this could change easily. “That’s why we need to plan ahead for the next five years,” he thought. As he planned for the next board meeting in September 2016, Reeves considered the options for the group and what he could recommend regarding the way forward.

Teaching objectives

This case intends to enable students to think holistically about organisation strategy and to present a coherent business plan for an organisation.

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