Maria Ramos: Transforming Transnet Strategy

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CASE STUDY. It was 21 February 2006. Maria Ramos, CEO of Transnet, one of the largest parastatals in South Africa, was facing a strike by the unions, representing more than 85 000 people.

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Maria Ramos: Transforming Transnet Strategy: Abstract

Maria Ramos: Transforming Transnet Strategy is a case study by Thabo Mosala and Barbara Nussbaum.

It was 21 February 2006. Maria Ramos, CEO of Transnet, one of the largest parastatals in South Africa, was facing a strike by the unions, representing more than 85 000 people. After consulting government and key customers, the Transnet board had chosen to cut away those of its businesses not associated with freight transport after the government, its sole shareholder, had given it a mandate to reduce the cost of doing business.

Multi-part case

  • Part A
  • Part B: Epilogue (only available with a Teaching license purchase)

Teaching objectives

This case was written to generate learning about strategy implementation, specifically how to deal with key staff members and labour.

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