Michelin’s Strategic Partnership with Indigenous Peoples

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CASE STUDY. This case explores the multi-stakeholder strategic partnership formed among Michelin Canada, Aboriginal organizations, the Government of Canada and the Government of Nova Scotia.

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Michelin’s Strategic Partnership with Indigenous Peoples: Abstract

Michelin’s Strategic Partnership with Indigenous Peoples is a case study by Pamela Sloan and David Oliver.

This case explores the multi-stakeholder strategic partnership formed among Michelin Canada, Aboriginal organizations, the Government of Canada and the Government of Nova Scotia. The partnership was established to address a demographic shortage of skilled workers for Michelin Canada, as well as limited employment prospects for young people in fast-growing indigenous communities. The case tracks the development and evolution of this partnership, highlighting not only the initiatives undertaken to address Michelin’s strategic human resource problem but also the partnership processes that bridged differing cultural traditions and values, and that overcame legacies of mistrust, racism and disappointment contributing to reduced workforce participation of indigenous people.

This case can be used to explore the role of multi-stakeholder partnerships in attaining strategic organizational objectives, to stimulate reflection on the complexity and challenges of inter-cultural partnerships, and to understand trust-building processes that might improve the success of such partnerships.

Multi-part case

  • Part A: The basis for partnership
  • Part B: The partnership at work (included with Teacher license purchase)
  • Part C: The results of the partnership (included with Teacher license purchase)

Additional information

Teaching notes are available for professors. Contact the HEC Montréal Case Centre.

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