The Sebata Group: Doing Business the African Way

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CASE STUDY. Matome Modipa, executive chairman and founder of the Sebata Group of technical engineering and management consultants, enjoyed coming to work.

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The Sebata Group: Doing Business the African Way: Abstract

The Sebata Group: Doing Business the African Way is a case study by Alison Gaylard.

Matome Modipa, executive chairman and founder of the Sebata Group of technical engineering and management consultants, enjoyed coming to work. His offices in Midrand, near Johannesburg, had an open and friendly feel, and the pervading ethos reflected the African philosophies of ubuntu and letsema that he had worked hard to instil in the organisation. Sebata had enjoyed steady growth since its inception in 2006. Now, in October 2013, the company was on the cusp of further expansion, and Modipa wondered how he was going to keep these philosophies alive at Sebata.

Teaching objectives

The objective of this case is to enable learning about alternative business models that are underpinned by African cultural values.

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