Telemetrix (B) – Telemetrix in Brazil: Indirect Export, Subcontract, or Licence?

8,00 $50,00 $

CASE STUDY. It focuses on the choice of an entry mode to penetrate a foreign market, in this case, Brazil, and, based on this choice, on the selection of a local business partner.

Effacer

Pour acheter une License d'enseignement, vous devez vous enregistrer et être approuvé par notre administration.

Description

Telemetrix (B) – Telemetrix in Brazil: Indirect Export, Subcontract, or Licence?: Abstract

Case B “Telemetrix in Brazil: Indirect Export, Outsourcing, or Licence?” focuses on the choice of an entry mode to penetrate a foreign market, in this case, Brazil, and, based on this choice, on the selection of a local business partner. It also addresses the difficulty of developing international customer-supplier relations. Just like Case A, Case B is a decision-making case. Julie-Anne Cabana must determine the best entry mode and which partners will lead Telemetrix to success in Brazil and, subsequently, elsewhere in South America.

“Telemetrix” is a two-part case study; its parts can be used alone or in sequence. See Part A here.

Teaching objectives

  • The role of export management companies in SME internationalization
  • The motivations for and barriers to SME internationalization (assessment of opportunities and challenges that are specific to Latin America)
  • How to choose an entry mode (between indirect export via a local distributor, subcontracting, or a licencing deal for manufacturing and distribution).

Main themes covered

  • Export management
  • International strategy and marketing (market selection, choice of entry mode, choice of a local partner for production and distribution)
  • Fleet GPS management solution
  • Customer-supplier relations

Concepts and theories related to the case

  • SME Internationalization (Etemad, 2004; Buckley 1993)
  • Entry mode and partners: transaction cost theory (Williamson, 1979)
  • Eclectic paradigm and OLI framework (Dunning, 1980)
  • Market selection: CAGE distance framework (Ghemawat, 2001) and cultural dimensions (Hofstede 1980) + value chain (Porter, 1998)
  • Ansoff matrix (1957)
  • Critical success factors (Kim and Mauborgne, 2010)

Additional information

Also available in French.

Informations complémentaires

Année

Annexe

Éditeur

Format

Industrie
Institution

Langue

Licence

,

Nombre de pages

Notes pédagogiques

Numéro centre de cas

Parution

Taille

Avis

Il n’y a pas encore d’avis.

Soyez le premier à laisser votre avis sur “Telemetrix (B) – Telemetrix in Brazil: Indirect Export, Subcontract, or Licence?”