The Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success
8,00 $ – 50,00 $
CASE STUDY. Students should understand the factors that affected the growth and development of the gallery. They must identify applicable marketing concepts such as consumer behaviour, advertising, price sensitivity, and distribution networks.
Description
The Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success: Abstract
The Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success is a case study by Olivier Mesly.
Gaston Therrien gave up a steady job to open an art gallery in the heart of Ottawa. Thanks to what were innovative marketing tactics at the time, the gallery became quite successful. However, events beyond the owner’s control would eventually lead to its downfall.
Teaching objectives
Students should understand the factors that affected the growth and development of the gallery. They must identify applicable marketing concepts such as consumer behaviour, advertising, price sensitivity, and distribution networks.
Main themes covered
- Marketing strategies
- Consumer behaviour
- The influence of regulation on marketing efforts
Concepts and theories related to the case
- Marketing strategies
- Consumer behaviour
- The influence of regulation on marketing efforts
Additional information
Teaching notes are available for teachers only. Contact the HEC Montréal Case Centre for more information.
Informations complémentaires
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Produits apparentés
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Mellencorp Canada inc. : une demande pour évaluer son supérieur direct
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Ginette Laurin : O Vertigo!
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André Bérard et la Banque Nationale du Canada
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Bertrand Galey et le museum d’histoire naturelle de Paris
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