Skip to content

Skoobs: A Bookshop Experience with a Difference

50,00 $

CASE STUDY. When Marisa Torrani took a brief moment to relax in one of the elegant armchairs in her book emporium, Skoobs Theatre of Books, she drank in the scene with satisfaction.

Effacer

Pour acheter une License d'enseignement, vous devez vous enregistrer et être approuvé par notre administration.

Description

Skoobs: A Bookshop Experience with a Difference: Abstract

Skoobs: A Bookshop Experience with a Difference by Alison Gaylard and Sid Cohn is a case study about the Skoobs bookshop in Johannesburg.

When Marisa Torrani took a brief moment to relax in one of the elegant armchairs in her book emporium, Skoobs Theatre of Books, she drank in the scene with satisfaction. It was 6 pm on a Friday in June 2012, 18 months since Skoobs had opened in one of South Africa’s premier entertainment and gaming complexes, Montecasino, north of Johannesburg. The store was filling up with customers, many of them straight from work and looking for a place to unwind and, as she watched, she couldn’t help wondering what it was, exactly, that drew people to Skoobs. She had often thought about opening more stores, but would a Skoobs store survive beyond the alluring walls of Montecasino?

Teaching objectives

The objective of this case is to generate learning on customer service and customer experience in the marketing mix.

Informations complémentaires

Année

Éditeur

Format

Industrie

, , ,

Institution

Langue

Licence

,

Nombre de pages

Notes pédagogiques

Numéro centre de cas

Taille

Avis

Il n’y pas encore d’avis.

Soyez le premier à laisser votre avis sur “Skoobs: A Bookshop Experience with a Difference”
Scroll To Top