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Spin-offs at Tremcar: Partnerships for Growth

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CASE STUDY. The Tougas brothers started Tremcar, a food-grade tanker trailer manufacturer, in 1962 and sold it to Jacques Tremblay and his partner in 1987. This case presents an entrepreneur who chose to create spin-offs as a growth and competitive strategy.

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Spin-offs at Tremcar: Partnerships for Growth: Abstract

Spin-offs at Tremcar: Partnerships for Growth is a case study by Caroline Mireault, Danielle Luc and Louis Jacques Filion.

The Tougas brothers started Tremcar, a food-grade tanker trailer manufacturer, in 1962 and sold it to Jacques Tremblay and his partner in 1987. At the time, the company had 30 employees and sales of $3,000,000. In 1989, Tremblay became sole owner. By 2001, Tremcar had 275 employees and sales had risen to $40,000,000.

This case presents an entrepreneur who chose to create spin-offs as a growth and competitive strategy. Jacques Tremblay launched three spin-offs over the years, a process that allowed him to concentrate on his core business activities – building food grade tanker trailers – and gave him a significant competitive edge. The case describes the context in which the three spin-offs were created, their subsequent development, and Jacques Tremblay’s management style and spin-off philosophy, as well as the three partners’ profiles.

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Also available in French.

Teaching notes are available for teachers only. Contact the HEC Montréal Case Centre for more information.

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