Études de cas
Découvrez nos études de cas, produites par des professeurs-chercheurs de renommée internationale qui vous permettront d’explorer avec les participants leur capacité d’analyse des situations et de résolution de problèmes.
CASE STUDY. The case deals with the sustainability of a very old SME in an artisanal sector.
Just a Little Something from All of Us: Conflicting Expectations for Gift Fund Management Lead to Dissatisfaction
CASE STUDY. The case describes a situation where the employees of a department agree to contribute to a gift fund but have different expectations of how it will be used. An interim manager has decided to assume responsibility for managing the fund and has done so in a way that has caused employees to question his decisions.
CASE STUDY. In July 2008, Brian Bruce, chief executive of the 106-year-old construction, mining, engineering and manufacturing giant Murray & Roberts, had been at the helm for eight years.
CASE STUDY. Students are asked to put themselves in the position of Jay Monahan, the newly appointed PGA Tour commissioner, and assess whether the international strategy of the PGA Tour will give it a competitive advantage, particularly since the European Tour is challenging the PGA Tour’s dominant position.
CASE STUDY. This study of the imposition of an anti-dumping duty on tyres is based on a real economic scenario witnessed in India and reported in various newspaper and magazine articles.
CASE STUDY. The question asked in this exercise is how United Airlines (United) can use social media/Twitter metrics to measure customer sentiment and brand engagement.
CASE STUDY. In 2010, Anne Charpentier, director of the Montreal Insectarium, a natural history museum dedicated to insects, was mandated to metamorphose her museum, whose dilapidated facilities were bursting at the seams. Much more than the story of a simple renovation project, this case focuses on the extraordinary project management approach adopted by Charpentier.
CASE STUDY. In October 2016, a merger between the Canadian Cancer Society (CCS) and the Canadian Breast Cancer Foundation (CBCF) was announced. CCS was the largest cancer charity in Canada (revenues of $184 million in 2016), offering support programs and information services to patients and their families throughout Canada.
MEPCO (Middle East Paper Company) and CEO Fadi Baaklini: Building a Transnational SME in the Middle East
CASE STUDY. The case describes the career path of Lebanese businessman Fadi Baaklini and traces the evolution of MEPCO (Middle East Paper Company), the enterprise he founded with a partner in 1997.