Études de cas

Découvrez nos études de cas, produites par des professeurs-chercheurs de renommée internationale qui vous permettront d’explorer avec les participants leur capacité d’analyse des situations et de résolution de problèmes.

Manon Barbeau: Forging Ties with Others

Manon Barbeau: Forging Ties with Others

8,00 $50,00 $

CASE STUDY.  This case is about Manon Barbeau, a screenwriter, filmmaker, and co-founder and executive director of Wapikoni mobile – a unique, innovative travelling studio serving Aboriginal reserves in Quebec and Canada.

Internationalizing a Sports Agency

Internationalizing a Sports Agency

8,00 $50,00 $

CASE STUDY. This case describes the internationalization of Pro-G Sports Management, an agency representing professional golfers in Europe and aiming to penetrate the hypercompetitive U.S. market.

NEA Baptist Health System

NEA Baptist Health System

8,00 $50,00 $

CASE STUDY. This case depicts an organization that is led by enthusiastic and inspiring leaders who, in just a few years, made great strides in deploying a lean-inspired management system.

From Students to Alumni: Implementing CRM to Build Lifelong Relationships at HEC Montréal

From Students to Alumni: Implementing CRM to Build Lifelong Relationships at HEC Montréal

8,00 $50,00 $

CASE STUDY. This case recounts the implementation of a customer relationship management (CRM) system in what is considered a non-traditional use case for this category of enterprise system – a university.

Mattelsa: A Successful Conscious Capitalism Business Model

Mattelsa: A Successful Conscious Capitalism Business Model

8,00 $50,00 $

CASE STUDY. This is a descriptive-analytical case within a real-world context describing a successful disruptive business model.

Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy?

Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy?

8,00 $50,00 $

CASE STUDY. Providing a stimulating organizational context and actual data, the case puts students in a real-life situation where they must screen markets based on both quantitative and qualitative criteria.

Marou: Producing High-End Chocolate from Bean to Bar in Vietnam

Marou: Producing High-End Chocolate from Bean to Bar in Vietnam

8,00 $50,00 $

CASE STUDY. The case is intended for undergraduate students in management and can be used as an introduction to management, strategy, or entrepreneurship.

Swisscom's Entry into the On-Demand Home Service Economy: Partner or Acquire? Rent-a-Geek from Mila

Swisscom’s Entry into the On-Demand Home Service Economy: Partner or Acquire? Rent-a-Geek from Mila

8,00 $50,00 $

CASE STUDY. This two-part case discusses the development and management of the partnership between Swisscom and Mila, particularly how Mila grew from being a contractual partner to a fully owned subsidiary of Swisscom.

Toujours ensemble: Growth and Identity Issues within a Community Organization

Toujours ensemble: Growth and Identity Issues within a Community Organization

8,00 $50,00 $

CASE STUDY. The Toujours ensemble case describes a real situation – no information (figures, people’s names or company names) has been masked. Together parts A and B make up a decision-making case in which students are asked to take on the role of director to identify the main problem and propose a strategy to resolve it.

The Personality Traits and Preferences of Some of Our Favourite Movie Characters: An Application Exercise Drawing upon Jung’s Theory of Psychological Types (Along with the Myers-Briggs Type Indicator) and the Five-Factor Model of Personality

The Personality Traits and Preferences of Some of Our Favourite Movie Characters: An Application Exercise Drawing upon Jung’s Theory of Psychological Types (Along with the Myers-Briggs Type Indicator) and the Five-Factor Model of Personality

8,00 $50,00 $

CASE STUDY. In-class exercise designed to help students deepen their understanding of different models of personality and practise applying those models to specific examples.

Sustainability Challenges for an SME in an Artisanal Sector: Casavant Frères Pipe Organs

Sustainability Challenges for an SME in an Artisanal Sector: Casavant Frères Pipe Organs

8,00 $50,00 $

CASE STUDY. The case deals with the sustainability of a very old SME in an artisanal sector.

MP Maintenance: Developing a Marketing Strategy for a Social Enterprise

MP Maintenance: Developing a Marketing Strategy for a Social Enterprise

8,00 $50,00 $

CASE STUDY. Students are asked to develop business growth opportunities for MP Maintenance, a social enterprise composed of several micro-businesses.