Études de cas

Découvrez nos études de cas, produites par des professeurs-chercheurs de renommée internationale qui vous permettront d’explorer avec les participants leur capacité d’analyse des situations et de résolution de problèmes.

Toujours ensemble: Growth and Identity Issues within a Community Organization

Toujours ensemble: Growth and Identity Issues within a Community Organization

8,00 $50,00 $

CASE STUDY. The Toujours ensemble case describes a real situation – no information (figures, people’s names or company names) has been masked. Together parts A and B make up a decision-making case in which students are asked to take on the role of director to identify the main problem and propose a strategy to resolve it.

The Personality Traits and Preferences of Some of Our Favourite Movie Characters: An Application Exercise Drawing upon Jung’s Theory of Psychological Types (Along with the Myers-Briggs Type Indicator) and the Five-Factor Model of Personality

The Personality Traits and Preferences of Some of Our Favourite Movie Characters: An Application Exercise Drawing upon Jung’s Theory of Psychological Types (Along with the Myers-Briggs Type Indicator) and the Five-Factor Model of Personality

8,00 $50,00 $

CASE STUDY. In-class exercise designed to help students deepen their understanding of different models of personality and practise applying those models to specific examples.

Sustainability Challenges for an SME in an Artisanal Sector: Casavant Frères Pipe Organs

Sustainability Challenges for an SME in an Artisanal Sector: Casavant Frères Pipe Organs

8,00 $50,00 $

CASE STUDY. The case deals with the sustainability of a very old SME in an artisanal sector.

MP Maintenance: Developing a Marketing Strategy for a Social Enterprise

MP Maintenance: Developing a Marketing Strategy for a Social Enterprise

8,00 $50,00 $

CASE STUDY. Students are asked to develop business growth opportunities for MP Maintenance, a social enterprise composed of several micro-businesses.

Challenging an Industry: The Rise and Fall of Téo Taxi

Challenging an Industry: The Rise and Fall of Téo Taxi

8,00 $50,00 $

CASE STUDY. The case invites students to identify the factors that led to Téo Taxi’s bankruptcy and propose strategies that could have helped to achieve breakeven, stabilize the business model, and ensure sustainability.

Just a Little Something from All of Us: Conflicting Expectations for Gift Fund Management Lead to Dissatisfaction

Just a Little Something from All of Us: Conflicting Expectations for Gift Fund Management Lead to Dissatisfaction

8,00 $50,00 $

CASE STUDY. The case describes a situation where the employees of a department agree to contribute to a gift fund but have different expectations of how it will be used. An interim manager has decided to assume responsibility for managing the fund and has done so in a way that has caused employees to question his decisions.

The Internationalization of the PGA Tour

The Internationalization of the PGA Tour

8,00 $50,00 $

CASE STUDY. Students are asked to put themselves in the position of Jay Monahan, the newly appointed PGA Tour commissioner, and assess whether the international strategy of the PGA Tour will give it a competitive advantage, particularly since the European Tour is challenging the PGA Tour’s dominant position.

Should India Impose an Anti-dumping Duty on Chinese Tyres?

8,00 $50,00 $

CASE STUDY. This study of the imposition of an anti-dumping duty on tyres is based on a real economic scenario witnessed in India and reported in various newspaper and magazine articles.

Twitter and Marketing Research: How High Is United Airlines Flying?

Twitter and Marketing Research: How High Is United Airlines Flying?

8,00 $50,00 $

CASE STUDY. The question asked in this exercise is how United Airlines (United) can use social media/Twitter metrics to measure customer sentiment and brand engagement.

Co-creation in Question(s): The Metamorphosis of the Montreal Insectarium

Co-creation in Question(s): The Metamorphosis of the Montreal Insectarium

8,00 $50,00 $

CASE STUDY. In 2010, Anne Charpentier, director of the Montreal Insectarium, a natural history museum dedicated to insects, was mandated to metamorphose her museum, whose dilapidated facilities were bursting at the seams. Much more than the story of a simple renovation project, this case focuses on the extraordinary project management approach adopted by Charpentier.

The Canadian Cancer Society: Consolidating Canada’s Cancer Charity Sector

The Canadian Cancer Society: Consolidating Canada’s Cancer Charity Sector

8,00 $50,00 $

CASE STUDY. In October 2016, a merger between the Canadian Cancer Society (CCS) and the Canadian Breast Cancer Foundation (CBCF) was announced. CCS was the largest cancer charity in Canada (revenues of $184 million in 2016), offering support programs and information services to patients and their families throughout Canada.

PlayPumps: A Playful Solution to Africa’s Water Problem?

PlayPumps: A Playful Solution to Africa’s Water Problem?

8,00 $50,00 $

CASE STUDY. This two-part case examines the PlayPumps project, which aimed to provide an innovative solution to water problems in southern Africa.