Études de cas

Découvrez nos études de cas, produites par des professeurs-chercheurs de renommée internationale qui vous permettront d’explorer avec les participants leur capacité d’analyse des situations et de résolution de problèmes.

Informations pour professeurs concernant l’achat des études de cas

Teaology: Innovative Skin Care Infuses Canadian Market

Teaology: Innovative Skin Care Infuses Canadian Market

8,00 $50,00 $

CASE STUDY. This case presents the initial difficulties encountered by Teaology, an Italian skincare products manufacturer seeking to penetrate the Canadian market.

Manon Barbeau: Forging Ties with Others

Manon Barbeau: Forging Ties with Others

8,00 $50,00 $

CASE STUDY.  This case is about Manon Barbeau, a screenwriter, filmmaker, and co-founder and executive director of Wapikoni mobile – a unique, innovative travelling studio serving Aboriginal reserves in Quebec and Canada.

Internationalizing a Sports Agency

Internationalizing a Sports Agency

8,00 $50,00 $

CASE STUDY. This case describes the internationalization of Pro-G Sports Management, an agency representing professional golfers in Europe and aiming to penetrate the hypercompetitive U.S. market.

NEA Baptist Health System

NEA Baptist Health System

8,00 $50,00 $

CASE STUDY. This case depicts an organization that is led by enthusiastic and inspiring leaders who, in just a few years, made great strides in deploying a lean-inspired management system.

From Students to Alumni: Implementing CRM to Build Lifelong Relationships at HEC Montréal

From Students to Alumni: Implementing CRM to Build Lifelong Relationships at HEC Montréal

8,00 $50,00 $

CASE STUDY. This case recounts the implementation of a customer relationship management (CRM) system in what is considered a non-traditional use case for this category of enterprise system – a university.

Mattelsa: A Successful Conscious Capitalism Business Model

Mattelsa: A Successful Conscious Capitalism Business Model

8,00 $50,00 $

CASE STUDY. This is a descriptive-analytical case within a real-world context describing a successful disruptive business model.

Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy?

Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy?

8,00 $50,00 $

CASE STUDY. Providing a stimulating organizational context and actual data, the case puts students in a real-life situation where they must screen markets based on both quantitative and qualitative criteria.

Marou: Producing High-End Chocolate from Bean to Bar in Vietnam

Marou: Producing High-End Chocolate from Bean to Bar in Vietnam

8,00 $50,00 $

CASE STUDY. The case is intended for undergraduate students in management and can be used as an introduction to management, strategy, or entrepreneurship.

Swisscom's Entry into the On-Demand Home Service Economy: Partner or Acquire? Rent-a-Geek from Mila

Swisscom’s Entry into the On-Demand Home Service Economy: Partner or Acquire? Rent-a-Geek from Mila

8,00 $50,00 $

CASE STUDY. This two-part case discusses the development and management of the partnership between Swisscom and Mila, particularly how Mila grew from being a contractual partner to a fully owned subsidiary of Swisscom.

Toujours ensemble: Growth and Identity Issues within a Community Organization

Toujours ensemble: Growth and Identity Issues within a Community Organization

8,00 $50,00 $

CASE STUDY. The Toujours ensemble case describes a real situation – no information (figures, people’s names or company names) has been masked. Together parts A and B make up a decision-making case in which students are asked to take on the role of director to identify the main problem and propose a strategy to resolve it.

The Personality Traits and Preferences of Some of Our Favourite Movie Characters: An Application Exercise Drawing upon Jung’s Theory of Psychological Types (Along with the Myers-Briggs Type Indicator) and the Five-Factor Model of Personality

The Personality Traits and Preferences of Some of Our Favourite Movie Characters: An Application Exercise Drawing upon Jung’s Theory of Psychological Types (Along with the Myers-Briggs Type Indicator) and the Five-Factor Model of Personality

8,00 $50,00 $

CASE STUDY. In-class exercise designed to help students deepen their understanding of different models of personality and practise applying those models to specific examples.

Sustainability Challenges for an SME in an Artisanal Sector: Casavant Frères Pipe Organs

Sustainability Challenges for an SME in an Artisanal Sector: Casavant Frères Pipe Organs

8,00 $50,00 $

CASE STUDY. The case deals with the sustainability of a very old SME in an artisanal sector.

MP Maintenance: Developing a Marketing Strategy for a Social Enterprise

MP Maintenance: Developing a Marketing Strategy for a Social Enterprise

8,00 $50,00 $

CASE STUDY. Students are asked to develop business growth opportunities for MP Maintenance, a social enterprise composed of several micro-businesses.

Challenging an Industry: The Rise and Fall of Téo Taxi

Challenging an Industry: The Rise and Fall of Téo Taxi

8,00 $50,00 $

CASE STUDY. The case invites students to identify the factors that led to Téo Taxi’s bankruptcy and propose strategies that could have helped to achieve breakeven, stabilize the business model, and ensure sustainability.

Just a Little Something from All of Us: Conflicting Expectations for Gift Fund Management Lead to Dissatisfaction

Just a Little Something from All of Us: Conflicting Expectations for Gift Fund Management Lead to Dissatisfaction

8,00 $50,00 $

CASE STUDY. The case describes a situation where the employees of a department agree to contribute to a gift fund but have different expectations of how it will be used. An interim manager has decided to assume responsibility for managing the fund and has done so in a way that has caused employees to question his decisions.

The Internationalization of the PGA Tour

The Internationalization of the PGA Tour

8,00 $50,00 $

CASE STUDY. Students are asked to put themselves in the position of Jay Monahan, the newly appointed PGA Tour commissioner, and assess whether the international strategy of the PGA Tour will give it a competitive advantage, particularly since the European Tour is challenging the PGA Tour’s dominant position.