Études de cas
Découvrez nos études de cas, produites par des professeurs-chercheurs de renommée internationale qui vous permettront d’explorer avec les participants leur capacité d’analyse des situations et de résolution de problèmes.
CASE STUDY. This case presents the initial difficulties encountered by Teaology, an Italian skincare products manufacturer seeking to penetrate the Canadian market.
CASE STUDY. This case describes the internationalization of Pro-G Sports Management, an agency representing professional golfers in Europe and aiming to penetrate the hypercompetitive U.S. market.
CASE STUDY. This case depicts an organization that is led by enthusiastic and inspiring leaders who, in just a few years, made great strides in deploying a lean-inspired management system.
CASE STUDY. This case recounts the implementation of a customer relationship management (CRM) system in what is considered a non-traditional use case for this category of enterprise system – a university.
CASE STUDY. Providing a stimulating organizational context and actual data, the case puts students in a real-life situation where they must screen markets based on both quantitative and qualitative criteria.
CASE STUDY. The case is intended for undergraduate students in management and can be used as an introduction to management, strategy, or entrepreneurship.
CASE STUDY. This two-part case discusses the development and management of the partnership between Swisscom and Mila, particularly how Mila grew from being a contractual partner to a fully owned subsidiary of Swisscom.
CASE STUDY. The Toujours ensemble case describes a real situation – no information (figures, people’s names or company names) has been masked. Together parts A and B make up a decision-making case in which students are asked to take on the role of director to identify the main problem and propose a strategy to resolve it.
The Personality Traits and Preferences of Some of Our Favourite Movie Characters: An Application Exercise Drawing upon Jung’s Theory of Psychological Types (Along with the Myers-Briggs Type Indicator) and the Five-Factor Model of Personality
CASE STUDY. In-class exercise designed to help students deepen their understanding of different models of personality and practise applying those models to specific examples.
CASE STUDY. The case deals with the sustainability of a very old SME in an artisanal sector.
Just a Little Something from All of Us: Conflicting Expectations for Gift Fund Management Lead to Dissatisfaction
CASE STUDY. The case describes a situation where the employees of a department agree to contribute to a gift fund but have different expectations of how it will be used. An interim manager has decided to assume responsibility for managing the fund and has done so in a way that has caused employees to question his decisions.
CASE STUDY. Students are asked to put themselves in the position of Jay Monahan, the newly appointed PGA Tour commissioner, and assess whether the international strategy of the PGA Tour will give it a competitive advantage, particularly since the European Tour is challenging the PGA Tour’s dominant position.