CASE STUDY. The question asked in this exercise is how United Airlines (United) can use social media/Twitter metrics to measure customer sentiment and brand engagement.
CASE STUDY. The case is based on a negotiation between two parties: the owners of a house being sold and their tenant.
CASE STUDY. In 2013, musician Jack Conte realized that he could not make a living by posting videos on YouTube. Although part of the ad revenues generated by videos are shared with the artist, the videos can be viewed free of charge, and the artist is paid very little
ETUDE DE CAS. Alors qu’un an auparavant les propriétaires, Gabriel et Mia, avaient décidé de s’installer ailleurs et de louer leur maison familiale pour pouvoir payer l’école privée de leurs deux enfants, ils ont maintenant besoin d’un revenu supplémentaire et se résignent à la vendre malgré l’attachement qu’ils éprouvent.
CASE STUDY. In early January 2013, Adrian Miller, principal of the Laudare School, situated close to the inner-city in the lower-income suburb of Belmont in Johannesburg, was reading through the results of a recent customer satisfaction survey.
CASE STUDY. When Marisa Torrani took a brief moment to relax in one of the elegant armchairs in her book emporium, Skoobs Theatre of Books, she drank in the scene with satisfaction.
CASE STUDY. In September 2012, Khensani Nobanda took over as general manager of Hansa Pilsener, South African Breweries’ (SAB) second-biggest brand.
France’s “Horsegate” Scandal: Marketing Communications Addressing the Aftermath of a Food Fraud/Product Recall
CASE STUDY. This case describes a major food fraud scandal that resulted in a much-publicized product recall.