CASE STUDY. The question asked in this exercise is how United Airlines (United) can use social media/Twitter metrics to measure customer sentiment and brand engagement.
CASE STUDY. The case is based on a negotiation between two parties: the owners of a house being sold and their tenant.
CASE STUDY. The objective of this case is to make students think about the problem of funding artists and thus various possible business models in the arts.
ÉTUDE DE CAS. Le cas est fondé sur la négociation entre deux parties : les propriétaires d’une maison en vente et leur locataire.
CASE STUDY. In early January 2013, Adrian Miller, principal of the Laudare School, situated close to the inner-city in the lower-income suburb of Belmont in Johannesburg, was reading through the results of a recent customer satisfaction survey.
CASE STUDY. When Marisa Torrani took a brief moment to relax in one of the elegant armchairs in her book emporium, Skoobs Theatre of Books, she drank in the scene with satisfaction.
CASE STUDY. This case was written to provide a basis for discussion and learning about the principles of successful product positioning, and of successful communications in the marketing mix.
France’s “Horsegate” Scandal: Marketing Communications Addressing the Aftermath of a Food Fraud/Product Recall
CASE STUDY. This case describes a major food fraud scandal that resulted in a much-publicized product recall.
ÉTUDE DE CAS. Ce cas a pour objectif de faire réfléchir les étudiants à la problématique du financement des artistes et, par conséquent, aux différents modèles d’affaires possibles dans le domaine des arts.