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Études de cas en marketing

Découvrez nos études de cas en marketing. Les études de cas sont l’œuvre d’auteurs de renommée internationale de HEC Montréal et de Wits Business School.

MP Maintenance: Developing a Marketing Strategy for a Social Enterprise

MP Maintenance: Developing a Marketing Strategy for a Social Enterprise

8,00 $50,00 $

CASE STUDY. Students are asked to develop business growth opportunities for MP Maintenance, a social enterprise composed of several micro-businesses.

Twitter and Marketing Research: How High Is United Airlines Flying?

Twitter and Marketing Research: How High Is United Airlines Flying?

8,00 $50,00 $

CASE STUDY. The question asked in this exercise is how United Airlines (United) can use social media/Twitter metrics to measure customer sentiment and brand engagement.

A difficult move

A difficult move

8,00 $50,00 $

CASE STUDY. The case is based on a negotiation between two parties: the owners of a house being sold and their tenant.

Patreon and Arts Funding

Patreon and Arts Funding

8,00 $50,00 $

CASE STUDY. The objective of this case is to make students think about the problem of funding artists and thus various possible business models in the arts.

The Laudare School: The Quest for Excellence in the Inner-City

The Laudare School: The Quest for Excellence in the Inner-City

50,00 $

CASE STUDY. In early January 2013, Adrian Miller, principal of the Laudare School, situated close to the inner-city in the lower-income suburb of Belmont in Johannesburg, was reading through the results of a recent customer satisfaction survey.

Skoobs: A Bookshop Experience with a Difference

Skoobs: A Bookshop Experience with a Difference

50,00 $

CASE STUDY. When Marisa Torrani took a brief moment to relax in one of the elegant armchairs in her book emporium, Skoobs Theatre of Books, she drank in the scene with satisfaction.

Hansa Pilsener: Remaining Relevant in a Changing Market

Hansa Pilsener: Remaining Relevant in a Changing Market

50,00 $

CASE STUDY. This case was written to provide a basis for discussion and learning about the principles of successful product positioning, and of successful communications in the marketing mix.

France's “Horsegate” Scandal: Marketing Communications Addressing the Aftermath of a Food Fraud/Product Recall

France’s “Horsegate” Scandal: Marketing Communications Addressing the Aftermath of a Food Fraud/Product Recall

8,00 $50,00 $

CASE STUDY. This case describes a major food fraud scandal that resulted in a much-publicized product recall.

Volkswagen South Africa: VW up! Marketing

Volkswagen South Africa: VW up! Marketing

50,00 $

CASE STUDY. The purpose of this case is to provide a platform for discussion on the concepts of integrated marketing communication and online advertising including social media.

A Tale of Three Houses

A Tale of Three Houses

50,00 $

CASE STUDY. The first thing Thandie Dhlomo, sales partner at the Rawson Property Group, did when she arrived home on a chilly Friday evening in July 2016 was pour herself a glass of red wine, kick off her shoes and curl up on her couch.

City Lodge Hotel Group: Redefining Segments and Brands

City Lodge Hotel Group: Redefining Segments and Brands

50,00 $

CASE STUDY. In 1985, the market regarded Hans Enderle as foolhardy when he resigned from the helm of one of South Africa’s leading hotel chains to launch a new concept in short-stay accommodation.

Mowana Spa: A Top-to-toe Experience

Mowana Spa: A Top-to-toe Experience

50,00 $

CASE STUDY. Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again.

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