Études de cas en marketing
Découvrez nos études de cas en marketing. Les études de cas sont l’œuvre d’auteurs de renommée internationale de HEC Montréal et de Wits Business School.
ÉTUDE DE CAS. Une PME en Nouvelle-Zélande importe de l’équipement de hockey et les revend à des magasins de sport spécialisés par l’intermédiaire d’agents.
ÉTUDE DE CAS. Ce cas décrit les résultats d’un test d’utilisation préalable au lancement d’un nettoyeur domestique.
ÉTUDE DE CAS. Les Boulangeries Première Moisson s’interrogent quant aux marchés à développer dans les années à venir.
ÉTUDE DE CAS. Ce cas constitue un exercice portant sur la recherche en marketing (plus particulièrement sur la construction de questionnaires et de guides d’entrevue) et est approprié pour les étudiants du 2e cycle.
CASE STUDY. The purpose of this case is to provide a platform for discussion on the concepts of integrated marketing communication and online advertising including social media.
CASE STUDY. The first thing Thandie Dhlomo, sales partner at the Rawson Property Group, did when she arrived home on a chilly Friday evening in July 2016 was pour herself a glass of red wine, kick off her shoes and curl up on her couch.
CASE STUDY. In 1985, the market regarded Hans Enderle as foolhardy when he resigned from the helm of one of South Africa’s leading hotel chains to launch a new concept in short-stay accommodation.
CASE STUDY. Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again.
CASE STUDY. In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward her loyal guests.
CASE STUDY. It was November 2014 and just three months since Old Mutual, a well-established, global financial services group, had launched the 2-in-One Savings product to target the South African retail mass market.
CASE STUDY. Le-Sel Research, a family-owned, South African manufacturer of beauty products, launched Beauty Factory in 2011, after seeing a gap for affordable, high-quality beauty products.
CASE STUDY. On 12 November 2014, Omo, Unilever South Africa’s premium washing powder brand, was facing the biggest challenge yet to its 50-year dominance of the South African washing powder market.
CASE STUDY. The objectives of this case are to generate learning about the principles of successful sponsorship and its role as a tool in the marketing mix.
CASE STUDY. Johannesburg-based Zest, well respected in the electric motor industry, was the only distributor of WEG motors throughout southern Africa.