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Études de cas en marketing

Découvrez nos études de cas en marketing. Les études de cas sont l’œuvre d’auteurs de renommée internationale de HEC Montréal et de Wits Business School.

The Washing Powder Wars: Ariel versus Omo

The Washing Powder Wars: Ariel versus Omo

50,00 $

CASE STUDY. On 12 November 2014, Omo, Unilever South Africa’s premium washing powder brand, was facing the biggest challenge yet to its 50-year dominance of the South African washing powder market.

Coca-Cola’s MDCs: Distribution Effectiveness vs Social Responsibility?

Coca-Cola’s MDCs: Distribution Effectiveness vs Social Responsibility?

50,00 $

CASE STUDY. By June 2010, The Coca-Cola Company’s (Coca-Cola) micro distribution centre (MDC) network in Africa had proven to be incredibly successful. Coca-Cola had built up the network to distribute its products through small, independent local entrepreneurs to even smaller outlets, enabling the company to reach markets that traditionally had been very difficult to access.

Team Barloworld: Building a Global Brand

Team Barloworld: Building a Global Brand

50,00 $

CASE STUDY. The objectives of this case are to generate learning about the principles of successful sponsorship and its role as a tool in the marketing mix.

Zest: A Driving Force in Motors

Zest: A Driving Force in Motors

50,00 $

CASE STUDY. Johannesburg-based Zest, well respected in the electric motor industry, was the only distributor of WEG motors throughout southern Africa.

Pretty Lights et les bundles sur BitTorrent

Pretty Lights and BitTorrent Bundles

8,00 $50,00 $

CASE STUDY. The case serves as a springboard for exploring issues related to the monetization of music, copyright, and the marketing of cultural offerings.

Birdi Golf Apparel: Flying High or Swinging Low?

Birdi Golf Apparel: Flying High or Swinging Low?

50,00 $

CASE STUDY. In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company’s well-stocked shelves with pride – but also with a growing sense of unease.

Woolworths SA : Something in the Yoghurt Mix

Woolworths SA : Something in the Yoghurt Mix

50,00 $

CASE STUDY. In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA.

Verity: In Tune with Viral Marketing

Verity: In Tune with Viral Marketing

50,00 $

CASE STUDY. Looking across the bay from her home in Hout Bay, Cape Town singer Verity Price (known to her fans as Verity) reflected on how she had not allowed the exclusive South African music industry to prevent her from making and selling her first album.

Tasha's Franchising: Will Service Stand in the Way of Success

Tashas Franchising: Will Service Stand in the Way of Success?

50,00 $

CASE STUDY. It was a Saturday morning in April 2009 at Tashas at Atholl Square: the first Tashas that Natasha Sideris had opened, and her flagship store.

Redhill High School: Free to Build Excellence

Redhill High School: Free to Build Excellence

50,00 $

CASE STUDY. Mike Russell, principal of the highly academic Redhill High School in the north of Johannesburg, had had a demanding start to his day.

The Times: Bridging the Old with the New

The Times: Bridging the Old with the New

50,00 $

CASE STUDY. It was April 2007, and Ray Hartley still had myriad unanswered questions in the lead-up to the launch of a new daily newspaper, The Times, in June 2007.

The Diffusion of D-BOX Technology

The Diffusion of D-BOX Technology

8,00 $50,00 $

CASE STUDY. This case proposes an application of marketing principles related to new product introduction, with an emphasis on adoption barriers and facilitators as well as on the concept of network externalities.

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