Antony Soicher

Legendary Retail Brands: A Sustainable Business Model?

Legendary Retail Brands: A Sustainable Business Model?

By / 1 Jul, 2017 /

CASE STUDY. With many years of experience as an entrepreneur and businessman, Alan Reeves, chief operating officer (COO) of Legendary Retail Brands (LRB), which was the shareholder and administrator of the Mica, DIY Depot and House of Paint and Décor voluntary buying group (VBG) brands, was continuously thinking about the next step for the group.

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