Louis Hébert

Émergence de la publicité native : Radio-Canada face à la transformation de l’industrie publicitaire

Émergence de la publicité native : Radio-Canada face à la transformation de l’industrie publicitaire

By / 31 Mar, 2020 /

ÉTUDE DE CAS. Ce cas présente la situation de Louis Lalande, vice-président principal, Services français à CBC/Radio-Canada, face à des tensions au sein de son comité de direction (CODIR).

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Marcotte ltée

Marcotte ltée

By / 1 Jul, 2017 / Comments Off on Marcotte ltée

ÉTUDE DE CAS. Le cas traite de l’achat d’une entreprise française par une société de machines-outils québécoise.

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Les Équipements Chevalier : Philippe Lambert et le Projet K1

Les Équipements Chevalier : Philippe Lambert et le Projet K1

By / 1 Jul, 2017 / Comments Off on Les Équipements Chevalier : Philippe Lambert et le Projet K1

ÉTUDE DE CAS. Ce cas présente un démarrage d’une alliance internationale.

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Alimentation Couche-Tard et le processus d'acquisition de Circle K

Alimentation Couche-Tard et le processus d’acquisition de Circle K

By / 2 Mar, 2017 /

ÉTUDE DE CAS. Le cas Couche-Tard est un cas réel qui décrit le processus d’acquisition de Circle K, située aux États-Unis, par Alimentation Couche-Tard en 2003.

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R&D Mandate Transfer to Ericsson Canada

R&D Mandate Transfer to Ericsson Canada

By / 3 Feb, 2017 /

CASE STUDY. This case study illustrates an example of how a subsidiary manages its relationship with corporate headquarters in a multinational, high-technology company in order to secure new Research and Development mandates.

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Sun Life Financial: Aiming for Global Leadership

Sun Life Financial: Aiming for Global Leadership

By / 2 Jul, 2015 /

CASE STUDY. Stewart wondered about the best course of action to sustain SLF’s growth and steer the company towards a market leadership position in the global insurance market.

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Air Canada: What to Do with Aeroplan?

Air Canada: What to Do with Aeroplan?

By / 11 Jun, 2015 /

CASE STUDY. Having just emerged from bankruptcy protection, Air Canada faces a corporate restructuring. Many of its assets, including its frequent flyer program, Aeroplan, offer ways to raise cash to stabilize its balance sheet and return capital to its shareholders.

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Cascades Tissue Group: Sustainable Growth?

Cascades Tissue Group: Sustainable Growth?

By / 19 Dec, 2013 /

CASE STUDY. In October 2006, Ms. Suzanne Blanchet, President and Chief Executive Officer of Cascades Tissue Group (CTG), was pondering how much weight should be given to products sold under the CTG brand compared to those sold under distributors’ or retailers’ private labels.

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