Marie-Ann Betschinger

Swisscom’s Entry into the On-Demand Home Service Economy: Partner or Acquire? Rent-a-Geek from Mila

Swisscom’s Entry into the On-Demand Home Service Economy: Partner or Acquire? Rent-a-Geek from Mila

By / 26 Sep, 2019 /

CASE STUDY. This two-part case discusses the development and management of the partnership between Swisscom and Mila, particularly how Mila grew from being a contractual partner to a fully owned subsidiary of Swisscom.

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