Olivier Mesly

Sherbrooke Toyota: Following Market Trends

Sherbrooke Toyota: Following Market Trends

By / 1 Dec, 2016 /

CASES STUDY. Sherbrooke Toyota was founded in 1958 as Rousseau Automobiles Inc., a family business. George Rousseau, the founder, was succeeded by his son Michel, who also served as president of the Corporation des concessionnaires automobiles du Québec (CCAQ) (Quebec automobile dealers corporation) for some years.

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Fellini's Cat Litter Tray

Fellini’s Cat Litter Tray

By / 1 Dec, 2016 /

CASE STUDY. He patented his invention in 2004 in Canada and the United States. Unfortunately, he has had trouble penetrating the North American market.

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Contrasting Decisions in Two Suspected Cases of Plagiarism

Contrasting Decisions in Two Suspected Cases of Plagiarism

By / 16 Nov, 2016 /

CASE STUDY. This case serves to encourage students to abide by ethical standards in their academic work.

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Gatineau vs. Ottawa: Competing for the Same Clientele

Gatineau vs. Ottawa: Competing for the Same Clientele

By / 19 Oct, 2016 /

CASE STUDY. A deputy mayor of Gatineau, Quebec, wishes to emphasize the city’s unique strengths while minimizing comparisons with its neighbour, Ottawa, Canada’s national capital and a major tourism centre.

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Recycl'Art: Relaunching an Arts Festival

Recycl’Art: Relaunching an Arts Festival

By / 19 Oct, 2016 /

CASE STUDY. Develop a marketing vision, or for more advanced students, a comprehensive marketing plan complete with a slogan and activities.

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Cas Gatineau vs Ottawa : les sœurs ennemies?

Cas Gatineau vs Ottawa : les sœurs ennemies?

By / 19 Oct, 2016 /

ÉTUDE DE CAS. Un des adjoints du maire de la ville de Gatineau souhaite faire valoir les atouts uniques de sa ville en évitant dans la mesure du possible les comparaisons avec sa voisine, la ville d’Ottawa.

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Magex: Downtime of a Quasi-Monopoly

Magex: Downtime of a Quasi-Monopoly

By / 19 Oct, 2016 /

CASE STUDY. Despite having a quasi-monopoly in Sherbrooke, Magex finds itself in a precarious position during the summer months. What might this small business do to ensure that its resources are used to full capacity throughout the year?

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Galerie d’art – Le talon d’Achille d’un succès marketing

Galerie d’art – Le talon d’Achille d’un succès marketing

By / 6 Oct, 2016 /

ÉTUDE DE CAS. Il s’agit de comprendre l’ensemble des enjeux marketing qui ont influé sur l’évolution de la galerie. Les étudiants doivent reconnaître les concepts marketing qui s’appliquent, tels que les comportements du consommateur, la publicité, la sensibilité aux prix, les réseaux de distribution, etc.

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Louis XIV Is in the Building

Louis XIV Is in the Building

By / 6 Oct, 2016 /

CASE STUDY. Isabelle dreamed up an advertising campaign in which she and her team would demonstrate that these values are core to their client service. The question now is how to create a brand image that spotlights this value.

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Une entreprise en santé… en santé?

Une entreprise en santé… en santé?

By / 6 Oct, 2016 /

ÉTUDE DE CAS. Peter Larivière fait face à un dilemme : doit-il ou non conserver la succursale-satellite ontarienne (province voisine) qui lui cause des soucis?

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A Tough Decision Facing and Enterprising Physician

A Tough Decision Facing an Enterprising Physician

By / 6 Oct, 2016 /

CASE STUDY. How can he effectively manage the Ottawa clinic, which is the source of many of his worries? The clinic meets the needs of local clients, but does not meet its profitability objectives.

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The Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success

The Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success

By / 6 Oct, 2016 /

CASE STUDY. Students should understand the factors that affected the growth and development of the gallery. They must identify applicable marketing concepts such as consumer behaviour, advertising, price sensitivity, and distribution networks.

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Sherbrooke Toyota : suivre la tendance du marché

Sherbrooke Toyota : suivre la tendance du marché

By / 26 Sep, 2016 /

ÉTUDE DE CAS. Les conditions du marché automobile sherbrookois ont beaucoup changé de 2005 à 2015. Comment Sherbrooke Toyota entend-elle se démarquer de la concurrence locale, dans ce marché d’environ 200 000 personnes?

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Magex – Les temps morts en gestion immobilière

Magex – Les temps morts en gestion immobilière

By / 16 Sep, 2016 /

ÉTUDE DE CAS. Malgré son quasi-monopole à Sherbrooke, Magex se retrouve dans une situation inefficiente durant l’été. Que faire pour combler ce vide?

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Louis XIV est en ville

Louis XIV est en ville

By / 26 Aug, 2016 /

ÉTUDE DE CAS. Comment se démarquer? Isabelle Gagnon, vice-présidente et associée, a sa petite idée : miser sur les relations interpersonnelles. Comment créer une image de marque qui met cette valeur à l’avant-scène?

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