Romain Pourchon

From Students to Alumni: Implementing CRM to Build Lifelong Relationships at HEC Montréal

From Students to Alumni: Implementing CRM to Build Lifelong Relationships at HEC Montréal

By / 10 Dec, 2019 /

CASE STUDY. This case recounts the implementation of a customer relationship management (CRM) system in what is considered a non-traditional use case for this category of enterprise system – a university.

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