Stephanie Townsend

Trucking Wellness: An Industry’s Response to Managing HIV/AIDS

Trucking Wellness: An Industry’s Response to Managing HIV/AIDS

By / 1 Nov, 2017 /

CASE STUDY. In 2012, South Africa still had one of the highest prevalences of HIV/AIDS in the world.

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Vodacom m-pesa: ‘Mobilising’ Cash in a Challenging Market

Vodacom m-pesa: ‘Mobilising’ Cash in a Challenging Market

By / 1 Nov, 2017 /

CASE STUDY. In March 2012, Mark Taylor, managing executive for Online and Vodacom m-pesa, reflected on the 19 months since the launch in South Africa of m-pesa, Vodacom’s mobile payment platform.

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Montecasino: A Bluprint for Success

Montecasino: A Bluprint for Success

By / 1 Nov, 2017 /

CASE STUDY. In May 2012, Rob Collins, MD of Tsogo Sun Gaming, one of the major players in the South African casino industry, reflected on the success of its star performer, Montecasino.

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Kalahari.com: Going Places with the Marketplace

Kalahari.com: Going Places with the Marketplace

By / 1 Nov, 2017 /

CASE STUDY. In February 2010, online retail company kalahari.com, launched the Marketplace, a trading platform aimed at allowing third parties to use the kalahari.com site to sell their goods.

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Calum McCracken and NGN Telecoms: The Power of Perseverance

Calum McCracken and NGN Telecoms: The Power of Perseverance

By / 1 Jul, 2017 /

CASE STUDY. In September 2014, Calum McCracken, chief executive officer (CEO) of Next Generation Network Telecommunications (Pty) Ltd (NGN Telecoms), met with his partners to discuss the company’s Kenyan dilemma.

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Tia’s Muesli: Small Dog in the Big Dogs’ Lair

Tia’s Muesli: Small Dog in the Big Dogs’ Lair

By / 1 Jul, 2017 /

CASE STUDY. In April 2011, Hani Niayesh, owner and managing director of breakfast cereal manufacturer, Tia’s Muesli, received an unexpected phone call from the Pick n Pay Hypermarket Head Office.

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Employees as Partners: Is the Time Right at Umsinsi Health Care?

Employees as Partners: Is the Time Right at Umsinsi Health Care?

By / 1 Jul, 2017 /

CASE STUDY. Ever since she had started Umsinsi Health Care (Pty) Ltd in South Africa in November 2008, Amanda Wilde’s vision had been to place the company, which distributed medical devices, in a trust for all of her employees.

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Volkswagen South Africa: VW up! Marketing

Volkswagen South Africa: VW up! Marketing

By / 1 Jul, 2017 /

CASE STUDY. The purpose of this case is to provide a platform for discussion on the concepts of integrated marketing communication and online advertising including social media.

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Shanduka Black Umbrellas: Giving Impetus to Black Enterprises

Shanduka Black Umbrellas: Giving Impetus to Black Enterprises

By / 1 Jul, 2017 /

CASE STUDY. In September 2016, Seapei Mafoyane, chief executive officer (CEO) of Shanduka Black Umbrellas (SBU), a business incubator targeting emerging black-owned enterprises, was busy writing her annual review for inclusion in SBU’s 2016 annual report.

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Anheuser-Busch InBev and SABMiller: Would Strategic Benefits Come Easily with “Newco”?

Anheuser-Busch InBev and SABMiller: Would Strategic Benefits Come Easily with “Newco”?

By / 1 Jul, 2017 /

CASE STUDY. On 11 November 2015, Carlos Brito, chief executive of global leading beer brewer Anheuser-Busch InBev (AB InBev), presented his final offer of US$105.5 billion (£69.8 or £44 pounds per share), to acquire its rival, SABMiller, which the company accepted.

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Fairway Hotel: Customer Lifetime Value through a Loyalty Programme?

Fairway Hotel: Customer Lifetime Value through a Loyalty Programme?

By / 1 Jul, 2017 /

CASE STUDY. In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward her loyal guests.

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Team Barloworld: Building a Global Brand

Team Barloworld: Building a Global Brand

By / 1 Jun, 2017 /

CASE STUDY. The objectives of this case are to generate learning about the principles of successful sponsorship and its role as a tool in the marketing mix.

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Altech - Pioneer in the South African ICT Industry: Path to Restructuring (Part A)

Altech – Pioneer in the South African ICT Industry: Path to Restructuring (Part A)

By / 1 Jun, 2017 /

CASE STUDY. In 2010, Craig Venter, CEO of Allied Technologies Limited (Altech), reflected on Altech‟s successful growth over the past 14 years.

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Altech – The Battle for Self-provision (Part B)

Altech – The Battle for Self-provision (Part B)

By / 1 Jun, 2017 /

CASE STUDY. Altech was already well on its new strategic path when a series of events in 2004 forced it to take a legal stand against the South African government – more specifically, the Department of Communications (DoC).

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A Mining Case Study: What Went Wrong and What Should Have Happened?

A Mining Case Study: What Went Wrong and What Should Have Happened?

By / 1 Jun, 2017 /

CASE STUDY. The year 2011 had been a difficult one for Jack Smith, group organisational development manager of a South African mining contracting group.

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