An Phuoc: Can Its Business Be Rescued from the Asian Financial Crisis?

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CASE STUDY. Case A is designed to teach students the concept of effectuation entrepreneurship and how to evaluate business opportunities. Case B teaches students how to analyze business concepts and evaluate business models using the New Venture Template.

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An Phuoc: Can Its Business Be Rescued from the Asian Financial Crisis?: Abstract

An Phuoc: Can Its Business Be Rescued from the Asian Financial Crisis? is a case study by Mai Thi Thanh Thai and Huong Thanh Thai.

Part A, set in 1997 at the outbreak of the Asian financial crisis, is designed to teach students the concept of effectuation entrepreneurship and how to evaluate business opportunities. This crisis forced the company to identify survival strategies. Part B, set in early 2008 at the outbreak of the global financial crisis, teaches students how to analyze business concepts and evaluate business models using the New Venture Template. The global crisis led to the need for a strategic shift in the firm’s development. It is important to note that although they are based on the same company, these two cases provide different platforms for teaching different theories, have different pedagogical objectives, require different decisions and cover different periods of the business as well as different situations in the textile industry and Vietnam’s business environment. If instructors want to use both cases, Part A should be used first.

Teaching objectives

Case A enables students to:

  • Understand the effectuation entrepreneurship concept developed by Saras D. Sarasvathy (2008)
  • Evaluate business opportunities by using the “bird-in-the-hand” principle developed by Saras D. Sarasvathy (2007)
  • Understand the apparel manufacturing business
  • Understand the business environment of an emerging market, namely Vietnam

Case B enables students to:

  • Describe business concepts
  • Evaluate business models using the New Venture Template designed by Mitchell (2003)
  • Understand the apparel industry
  • Understand the business environment of an emerging market (Vietnam)
  • Appreciate entrepreneurial spirit

Multi-part case

  • Part A: Can Its Business Be Rescued from the Asian Financial Crisis?
  • Part B: Can Its Business Model Survive the Global Financial Crisis? (only available with a Teaching License purchase)

Additional information

Also available in French.

Teaching notes are available for professors. Contact the HEC Montréal Case Centre.

Additional information

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