Business Process Outsourcing and Offshoring: Could Yahluma Compete?
Wits Business School

Business Process Outsourcing and Offshoring: Could Yahluma Compete?

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CASE STUDY. In January 2009, young entrepreneurs Ayanda Qunu and Thembi Bhayi abandoned their plans to start a fully owned contact centre, Yahluma Solutions Ltd, in Buffalo City in the Eastern Cape, South Africa.

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Business Process Outsourcing and Offshoring: Could Yahluma Compete?: Abstract

Business Process Outsourcing and Offshoring: Could Yahluma Compete? is a case study by Thabo Mosala and Eulalie Metton.

In January 2009, young entrepreneurs Ayanda Qunu and Thembi Bhayi abandoned their plans to start a fully owned contact centre, Yahluma Solutions Ltd, in Buffalo City in the Eastern Cape, South Africa. Even with the assistance of a financial incentive from the Department of Trade and Industry (DTI) to encourage the establishment of business process outsourcing and offshoring (BPO&O) businesses, they asked themselves:

  • Could they have competed globally and locally?
  • Was their decision to abandon their plans correct?

Teaching objectives

This case was written to enable learning on the success factors for start-ups operating in a field of strong international competition.

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