Discovery Ltd: Entrepreneurship in its DNA

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CASE STUDY. On 1 September 2009, as financial services firm Discovery Ltd was about to release its annual results for 2008/2009, its chief executive officer (CEO) and founder, Adrian Gore, took some time to consider the company’s trajectory since its inception 16 years ago.

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Discovery Ltd: Entrepreneurship in its DNA: Abstract

Discovery Ltd: Entrepreneurship in its DNA is a case study by Boris Urban and Claire Beswick.

On 1 September 2009, as financial services firm Discovery Ltd was about to release its annual results for 2008/2009, its chief executive officer (CEO) and founder, Adrian Gore, took some time to consider the company’s trajectory since its inception 16 years ago. Discovery was now in the top 40 on the Johannesburg Stock Exchange (JSE). That year’s results were excellent: in the context of the global economic crisis, operating profit had grown by 32%. Still, Gore was not one to remain satisfied with these achievements. He had worked hard to instil an ethos of entrepreneurship and innovation in the organisation. Now he wondered whether he had done enough to sustain that into the future, and what the next opportunity would be.

Teaching objectives

This case intends to generate learning about ways to entrench an entrepreneurial and innovative mindset within a large organisation.

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