The Phone Shop: Growth and the Entrepreneur (Part A)

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CASE STUDY. In August 2006, the lease on The Phone Shop – a business that the Brill family had run for the past 18 years – was up for renewal.

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The Phone Shop: Growth and the Entrepreneur (Part A): Abstract

The Phone Shop: Growth and the Entrepreneur (Part A) is a case study by David Zidel, Claire Beswick and Clare Michell.

In August 2006, the lease on The Phone Shop – a business that the Brill family had run for the past 18 years – was up for renewal. In recent years, the shop had not performed well, but Eran Brill believed that because it had developed a strong brand over the years, there was potential to make it profitable once again. Still, a lot of people felt it was best simply to close the shop down. Brill wondered whether he should listen to this advice or to his own instincts, and if the latter, what he could do to turn the shop around.

Teaching objectives

This case and its Part B (See case B)“) will generate learning on the principles of growing an entrepreneurial business.

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