The Phone Shop: Growth and the Entrepreneur (Part B)

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CASE STUDY. In August 2009, Eran Brill, director of The Phone Shop (Pty) Ltd, a consumer electronic goods retailer, was about to renegotiate the lease on his Sandton City store.

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The Phone Shop: Growth and the Entrepreneur (Part B): Abstract

The Phone Shop: Growth and the Entrepreneur (Part B) is a case study by David Zidel, Claire Beswick and Clare Michell.

In August 2009, Eran Brill, director of The Phone Shop (Pty) Ltd, a consumer electronic goods retailer, was about to renegotiate the lease on his Sandton City store. This event marked three years since he had taken over the store, at a time when it was struggling to make sales and to meet its debt obligations. Since then, he had managed to put The Phone Shop onto a much sounder financial footing, and he had opened two more stores. Looking ahead, he wondered whether he could improve on what he had achieved, in the next three years, particularly now that the recession had started to take hold.

Teaching objectives

This case and its Part A (see Case A “The Phone Shop : Growth and the Entrepreneur (Part A)”) will generate learning on the principles of growing an entrepreneurial business.

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