Polecat: Poised for Growth

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CASE STUDY. It was October 2007, and a perfect early summer’s day in Cape Town. In his small loft office, Michael Meltzer, founder of Zacron Industries CC[1] trading as Polecat, which manufactured and marketed a patented clasp and claw device used in shopfitting as well as many other applications, was deep in thought.

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Polecat: Poised for Growth: Abstract

Polecat: Poised for Growth is a case study by Clare Michell and Grant Sieff.

It was October 2007, and a perfect early summer’s day in Cape Town. In his small loft office, Michael Meltzer, founder of Zacron Industries CC trading as Polecat, which manufactured and marketed a patented clasp and claw device used in shopfitting as well as many other applications, was deep in thought. His business, which had shown impressive growth since 2005, was poised to take a further quantum leap forward. The question he asked himself was whether he had the capacity to cope with such extensive expansion? He had started out with a very ambitious business plan, but wondered whether he should be reassessing it in the light of how the business had developed thus far.

Teaching objectives

This case intends to enable students to discuss and learn the principles for growing entrepreneurial organisations.

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