Shanduka Black Umbrellas: Giving Impetus to Black Enterprises

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CASE STUDY. In September 2016, Seapei Mafoyane, chief executive officer (CEO) of Shanduka Black Umbrellas (SBU), a business incubator targeting emerging black-owned enterprises, was busy writing her annual review for inclusion in SBU’s 2016 annual report.

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Shanduka Black Umbrellas: Giving Impetus to Black Enterprises: Abstract

Shanduka Black Umbrellas: Giving Impetus to Black Enterprises is a case study by Stephanie Townsend.

In September 2016, Seapei Mafoyane, chief executive officer (CEO) of Shanduka Black Umbrellas (SBU), a business incubator targeting emerging black-owned enterprises, was busy writing her annual review for inclusion in SBU’s 2016 annual report. She believed that SBU had an essential role to play in ensuring the success of black entrepreneurs in South Africa, among whom the failure rate was notoriously high. While SBU’s incubator programme was helping many businesses that might otherwise have failed, she wondered whether the organisation could do anything to improve its success rate. This would not only benefit the black entrepreneurs themselves, but the South African economy as a whole. Was SBU on the right track in the methods it was using to assist black entrepreneurs, or should it change its approach in any way?

Teaching objectives

The objective of this case is to provide a platform for examining the critical success factors for entrepreneurs, particularly as they relate to access to financial, human and social capital.

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