Google Inc.’s Acquisition of AdMob

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CASE STUDY. This case describes Google’s decision in November 2009 to purchase mobile advertising start-up AdMob in a cash-and-stock deal valued at $750 million.

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Google Inc.’s Acquisition of AdMob: Abstract

Google Inc.’s Acquisition of AdMob is a case study by Nikhil Varaiya.

This case describes Google’s decision in November 2009 to purchase mobile advertising start-up AdMob in a cash-and-stock deal valued at $750 million. The objectives of the case are: to highlight the role of acquisitions as integral to Google’s growth strategy; to explore the extent to which the perception and pricing of Google as a growth stock necessitates the continual search for new growth opportunities; to determine the drivers of growth in the online advertising market and different segments within that market; and to navigate the considerable challenges of valuing a potentially high-growth start-up both as a stand-alone firm and as an acquisition target.

Teaching objectives

The objectives of the case are:

  • To highlight the role of acquisitions as integral to Google’s growth strategy
  • To explore the extent to which the perception and pricing of Google as a growth stock necessitates the continual search for new growth opportunities
  • To determine the drivers of growth in the online advertising market and different segments within that market
  • To navigate the considerable challenges of valuing a potentially high-growth start-up both as a stand-alone firm and as an acquisition target

Additional information

Teaching notes are available for professors. Contact the HEC Montréal Case Centre.

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